Top 9 Trends in Digital Signage for 2023

According to multiple sources, including Digital Signage Today[1], Mvix[2], Screenage[3], Kitcast Blog[4], and HootBoard[5], there are several emerging trends in digital signage for 2023. These include:

1. Mobile device integration: Digital signage is expected to be more connected than ever to mobile devices, allowing for increased data possibilities and a more personalized experience for users.[1][2][3]
2. Metaverse integration: The Metaverse is a new trend popularized by social media giant Meta, and involves virtual reality worlds for consumers. Digital signage is expected to be incorporated into these virtual worlds to provide a more immersive advertising and marketing experience.[1][3]
3. IoT technologies: As the digital signage market continues to grow (expected to grow by over 33% by 2023 according to Technavio), new IoT (Internet of Things) technologies are expected to be integrated into digital signage, improving communication experience and engagement, and maximizing returns on investment for businesses.[2]
4. Touchless technology: With public health concerns at an all-time high, touchless digital signage options are expected to become even more popular in 2023, offering a safer and more hygienic solution for interacting with screens.[4]
5. More personalized and relevant content: Digital signage is expected to become even more tailored to individual viewers, offering more personalized and relevant content based on factors such as location, demographics, and past behavior.[4]
6. Increased focus on outdoor displays: With more people spending time outside, digital signage is expected to become more prevalent in outdoor spaces, offering new and exciting opportunities for advertisers and marketers to reach consumers in new ways.[4][5]
7. Interactive displays: Interactive displays are expected to become more common in 2023, allowing for a more engaging and immersive experience for users.[5]
8. Social media integration: Digital signage is expected to become more integrated with social media platforms, allowing for more real-time content and engagement opportunities.[5]
9. Data-driven creative content: With more data available than ever before, digital signage is expected to incorporate more data-driven creative content to offer a more personalized and engaging experience for viewers.[5]

Would you like to know more about these trends and how IBS Group can help you as the partner you can trust? Contact us at [email protected] today.

Sources:

1. https://www.digitalsignagetoday.com/blogs/9-digital-signage-trends-for-2023/
2. https://mvix.com/blog/9-digital-signage-trends-for-2023/
3. https://www.screenage.com/9-major-trends-in-digital-signage-for-2023/
4. https://blog.kitcast.tv/top-digital-signage-trends/
5. https://about.hootboard.com/digital-signage/7-digital-signage-trends-2023/